Volume 28, Issue 2 (2025)
Social Media Marketing and Business Performance of Small and Medium Fashion Enterprises in Tanzania: The Moderating Role of Social Media Strategic Capabilities
Pamela Kishimbo, Juma James Masele, and Dev Jani
Social Media Marketing and Business Performance of Small and Medium Fashion Enterprises in Tanzania: The Moderating Role of Social Media Strategic Capabilities
Pamela Kishimbo, Juma James Masele, and Dev Jani