Abstract
The entrepreneurial ingenuity is a fundamental strategy employed by business proprietors and operators to navigate market penetration challenges when formal and informal retail businesses operate simultaneously in the same commercial environments. Guided by positivism research philosophy and cross-sectional design, quantitative data were collected from randomly selected sample size of 520 business proprietors and operators through structured questionnaire. The study hypothesized and tested the relationship between entrepreneurial ingenuity antecedents and market penetration of Tanzanian formal retail businesses using Structural Equation Modelling (SEM). The empirical results reveals that entrepreneurial ingenuity antecedents namely creative, innovative and open-minded behaviour positively and significantly influences market penetration of formal retail businesses. However, entrepreneurial adaptive behaviour was found to have negative but insignificant influence on the market penetration of formal retail businesses. The study calls for formal retail business proprietors, operators and promoters prioritize entrepreneurial creative, innovative and open-minded behaviour to enhance market penetration of Tanzanian formal retail business in hybrid commercial environments.
Recommended Citation
Makangila, Salum and Mbura, Omari Khalifa Prof,
(2026)
"The Nexus between Entrepreneurial Ingenuity Antecedents and Market Penetration of Tanzanian Formal Retail Businessesmarket penetration: entrepreneurial ingenuity: formal retail business,"
Business Management Review: Vol. 28:
No.
2, Article 6.
DOI: https://doi.org/10.56279/bmrj.v28i2.8827
Available at:
https://commons.udsm.ac.tz/business-management-review/vol28/iss2/6
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