Volume 27, Number 2 (2026)
Articles
Examining the Influence of Digital Platforms on Purchase Decisions of University Students in Tanzania
John Philemon Mwakyusa and Linda N. G. Nderumaki
The Quest for the Survival and Influence of Business Associations in a Turbulent Environment: Lessons from Tanzania
Goodluck Charles and Donath Olomi
Employee Involvement and Operational Performance of Private Hospitals in Uganda: The Mediating Role of Knowledge Management
Tibesigwa Warren, Juma J. Masele, and Gerald Magova
Institutional Support's Influence on Green Beekeeping Adoption in Resource-Constrained Biharamulo Forest Reserve, Tanzania: The Extended Theory of Planned Behavior
Haruna Athumani, Ranger Kanan, and Gerald Zachary Paga Tinali
Assessing the Drivers of Customer Delight and Loyalty in Tanzanian Online Banking: An Integrative Framework
Ismail Kinogo, Dev Jani, and John Mwakyusa
The Influence of Provision of Public Services on Tax Compliance in SMEs: Mediating Role of Tax Morale
Menchidia Rwabunywenge, Mariamu Nchimbi, and Said Juma Suluo
