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Abstract

A study was carried out at the Tricycle Workshop (TW) which was facing the problem of !ack of orders and therefore stagnation Of business. The objective of the study was to find out reasons for this situation and to propose possible remedial solutions. The study was conducted using the principles of the Product Innovation process where internal and external issues related to the business Of the company were investigated for information. Analysis Of information obtained indicated that the bad situation of the TW had mainly been caused by the nature of the tricycles-supply system whereby users (disabled persons) are unable to buy directly because they mainly depend on sponsoring organisations. The contacts of TW with different sponsors were found to be poor _ TW did not make efforts in the past to promote its name and services, which in turn would have convinced different sponsors to buy tricycles TW. When relating this study to other small companies, it was also observed that the problem of "Lack of orders" is quite common. The reason for this is lack of technical know-how in the companies to deal with product innovation and business issues. In such circumstances it becomes difficult for a company to realise what is hitting their business (when there is a problem) and the possible solutions for the situation In order for TW to be successful in its business, it is proposed that TW puts up a plan to local and foreign sponsors. However, before promotion can be effected the company should first set up Internal organisation on product design and production management. In conclusion it is recommended to establish an advisory organization that 'Mill provide services to small companies in terms Of Product Business Innovation Management. This will enhance company's self-sustainability, competition and general technological development.

Publisher Name

University of Dar es Salaam

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