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Abstract

Naturally, enterprises are dynamic in the sense that they can either grow or shrink. Growth is the wish of all owners and particularly of fast growth. We talk of growth here as both increasing the speed of circulation of the working capital profitably and increasing the size or expansion of the fixed assets through retained earnings. Proper management will in most cases assure a gradual growth. However, in some situations, gradual growth may not be sustainable due to global competition and/or some other political changes such as elimination of monopoly. In these situations, enterprises will need a strategic transformation, not only as an assurance of continual growth, but also as a means of survival. Approaches and methods do exist globally to assist management in this task. However, they lack comprehensiveness and they are not specific enough. In this paper, through an action-oriented research on a public enterprise, a comprehensive approach for strategic transformation of enterprises in Tanzania has been developed. Although the tools used are not entirely new, the methodology for application of these tools provide lessons which will be useful for similar attempts in similar environment.

Publisher Name

University of Dar es Salaam

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